
Reebok CLASSIC
Art Direction
1 Responsible Art Direction, Layout & Design for Reebok Classic publication.
Creative Direction | Art Direction | Photography | Layout
(Research)
What is old is new again
(Experiment)
By reimagining existing campaign assets, we extended their lifespan while reducing production costs. By adjusting the angle and positioning of the Reebok Classic, we created an entirely new composition that showcased a different product without the need for an additional photoshoot. This approach preserved the original campaign's visual language while efficiently supporting new product launches.
(Results)
Efficient
Yes
Cost Savings
1000%







