Reebok CLASSIC
Art Direction / Creative Development
Contributed creative development for a Reebok CLASSIC / Crossfit campaigns across NYC focused on translating the brand's heritage in sport and street culture into a contemporary visual and campaign expression. The work balanced Reebok's recognizable DNA with a more modern, culture-driven creative language designed to resonate across digital and social environments.
Creative Direction | Art Direction | Photography | Layout
(Research)
Explored how Reebok could reclaim attention through a visual system built around movement, attitude and cultural relevance rather than conventional product advertising. The creative experimentation focused on dynamic compositions, expressive art direction and social-first visual storytelling, creating assets that could feel native to the platforms where audiences discover and engage with the brand.
(Experiment)
Helped create a more contemporary campaign expression for Reebok that connected product, sport and culture through a flexible visual system. The approach was designed to extend beyond a single hero execution, giving the campaign creative language that could scale across social, digital and broader brand communications.
(Results)
Efficient
Yes
Cost Savings
1000%
