Led Art Direction for 6 signature stores across the US. Interactive digital experiential
As Art Director, I led the visual development and execution across a diverse slate of brand films, including a high-impact GoDaddy sizzle video, an EMEA IMC campaign spotlighting key product features, and a purpose-driven campaign elevating .gay TLD awareness. I also directed the visual language for a French IMC product film and the OpenWeStand campaign, shaping cohesive narratives that balanced brand storytelling with bold, culturally relevant design systems across global markets.
Freelance / Ogilvy
I was responsible for the art direction, typography/motion and storyboarding of this digitally focused campaign.
Digital
Video/Editing
Social / Instagram
Strategy/Execution.
Social Video Content/60 second teasers introducing the product to the world.
Print/ A three part publication spread campaign which goes over the technical specs.
Digital Interactive/ Microsite for an online presence.
Freelance / NYC
Agency / VaynerMedia
Lead digital designed and created layouts for a rich media and newsletter for the "Host Beautifully" campaign along side John Legend for Stella Artois. I never got actually meet John Legend, but I heard he was upstairs in the same building. So close. So close.
Agency / &Barr
Lead Art Direction for various moving parts involved in print, VR/AR, experiential, UI/UX web design and UV active print/package design.
Freelance / NYC
Agency / VaynerMedia
Bud Light presents Whatever USA
I was tasked to come up with some of the scenarios / visuals for the summer bucket list, while being teamed up with a copywriter we delivered an extensive list for the consumer to enter the contest by completing any number of the bucketed list items.
Freelance / NYC
Agency / VaynerMedia
Responsible for typography + art direction for new product kickoff through digital
Responsible Art Direction, Layout & Design for Reebok Classic publication.