• WORK
  • 📞 4072323478
  • RESUME
Charles Caldwell | Sr. Art Director/ACD
  • WORK
  • 📞 4072323478
  • RESUME

T-Mobile | Interactive | Experiential | Digital

Led Art Direction for 6 signature stores across the US. Interactive digital experiential

GoDaddy | Awareness Campaign Videos

As Art Director, I led the visual development and execution across a diverse slate of brand films, including a high-impact GoDaddy sizzle video, an EMEA IMC campaign spotlighting key product features, and a purpose-driven campaign elevating .gay TLD awareness. I also directed the visual language for a French IMC product film and the OpenWeStand campaign, shaping cohesive narratives that balanced brand storytelling with bold, culturally relevant design systems across global markets.

Unreal Engine 5 | Audio Visual Experience

LG G7 | Social / Integrated

Freelance / Ogilvy

I was responsible for the art direction, typography/motion and storyboarding of this digitally focused campaign.

Digital
Video/Editing
Social / Instagram


TRON T1 Daft Punk | Integrated Campaign

Strategy/Execution. 

Social Video Content/60 second teasers introducing the product to the world.
Print/ A three part publication spread campaign which goes over the technical specs.
Digital Interactive/ Microsite for an online presence.

Stella Artois | UI/UX | Front End

Freelance / NYC
Agency / VaynerMedia

Lead digital designed and created layouts for a rich media and newsletter for the "Host Beautifully" campaign along side John Legend for Stella Artois. I never got actually meet John Legend, but I heard he was upstairs in the same building. So close. So close. 

Rosen Revealed | Integrated Campaign | Event Experiential

Agency / &Barr

Lead Art Direction for various moving parts involved in print, VR/AR, experiential, UI/UX web design and UV active print/package design.

Bud Light | Integrated Campaign | UI/UX | Event Experiential

Freelance / NYC
Agency / VaynerMedia

Bud Light presents Whatever USA

I was tasked to come up with some of the scenarios / visuals for the summer bucket list, while being teamed up with a copywriter we delivered an extensive list for the consumer to enter the contest by completing any number of the bucketed list items. 

Mountain Dewshine | Content Creation

Freelance / NYC
Agency / VaynerMedia

Responsible for typography + art direction for new product kickoff through digital

REEBOK CLASSIC | Publication

Responsible Art Direction, Layout & Design for Reebok Classic publication.

T-Mobile | Interactive | Experiential | Digital

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GoDaddy | Awareness Campaign Videos

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Unreal Engine 5 | Audio Visual Experience

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LG G7 | Social / Integrated

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TRON T1 Daft Punk | Integrated Campaign

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Stella Artois | UI/UX | Front End

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Rosen Revealed | Integrated Campaign | Event Experiential

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Bud Light | Integrated Campaign | UI/UX | Event Experiential

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Mountain Dewshine | Content Creation

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REEBOK CLASSIC | Publication

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