Stoli
Art Direction
Led art direction for national CPG brand. This process included working closely with a CW, PM, CD, GCD for an new product launch
Design-forward athletic brand experience shaped through structured motion, minimal clarity, and bold visual identity crafted with Fuel®.
(Research)
Distilling the brand down to its truth.
We studied Stoli’s heritage, audience, and competitive landscape to identify the visual and verbal cues that could make the brand feel both authentic and contemporary.
(Experiment)
Making a familiar brand impossible to ignore.
I explored product-led compositions, bold typography, and high-impact visual systems that turned Stoli’s personality into a flexible creative language across CPG and retail environments.
From concept to consumer.
The resulting campaign brought a unified creative system to launch, translating Stoli’s distinctive personality into memorable product and retail experiences designed to drive attention at the point of purchase.
(Results)
Traffic
225k
Success rate
100%
