Rosen was looking for a fresh, unexpected way to engage meeting and event planners, an audience constantly inundated with promotional materials and difficult to surprise. To break through, we developed “Rosen Revealed,” a series of immersive, espionage-themed events designed to unveil what set the refreshed Rosen brand apart. The campaign strategically targeted 50 top-tier meeting and event planners across six key markets: San Francisco, Philadelphia, New York, Washington, DC, Alexandria, and Chicago. We created: