For this project, Rosen needed a fresh way to connect with meeting and event planners. This audience is among the largest recipients of self-promotional pieces out there and they’ve seen it all. So we created a series of immersive events called “Rosen Revealed” with an espionage theme, to showcase the updated Rosen brand difference. The campaign targeted 50 A-list event and meeting planners in six cities across the country including San Francisco, Philadelphia, New York, Washington DC, Alexandria and Chicago. We created: