GoDaddy.gay
Art Direction
GoDaddy
Celebrate the .gay domain launch
(Research)
As a creative lead, I was responsible for art direction and creative coordination with regional talent/customers to be featured in this film. With a total of 6 customers representing the LGBTQIA+ community, it was a pleasure to bring their stories to life in a beautiful celebratory way.
(Experiment)
Alignment with our customer stories and how they wanted to be featured along with our brand guidelines was a great challenge for the team.
(Results)
Traffic
120K
Success rate
100%
