LG x Ogilvy
Social
Creative lead for social first campaign. Responsibilities included art direction selects and editing for campaign alignment along with motion design and typography kinetic design.
Contemporary corporate identity blending structured layouts, strategic clarity, and modern visual systems developed with Fuel®.
(Research)
Leading with a national celebrity is one thing, but extending them into social first community where audio is usually on mute was the challenge. Using motion graphic kinetic typography, we were able to extend the tv campaign successfully into various social platforms.
(Experiment)
The LG team needed creative direction to expand their national campaign for social this is where I had a ton of creative freedom, guiding LG every step of the way.
(Results)
Traffic
225k impressions
Success rate
200%
