The Problem.
These headphones never went into mass production due to quality control. No advertising at all was created for these. Technically these do not exist.
The Solution.
Unite these headphones with a die hard electronic music loving TRON fan like myself.
Strategy/Execution.
Social Video Content/60 second teasers introducing the product to the world.
Print/ A three part publication spread campaign which goes over the technical specs.
Digital Interactive/ Microsite for an online presence.
