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Charles Caldwell | Sr. Art Director/ACD
  • WORK
  • 📞 4072323478
  • RESUME

Assassin's Creed | Experiential Social Activation

The Concept: "The Two Paths"

​The booth is divided diagonally. One half is a lush, moonlit Japanese garden filled with tall grass and shoji screens (Naoe’s side), and the other is a burning, fortified garrison gate (Yasuke’s side).

​1. The Shinobi Infiltration (Interactive AR Stealth)
​In this section, visitors wear lightweight AR glasses.

​The Installation: A "shadow corridor" filled with physical obstacles like crates and tall artificial pampas grass.

​The Interaction: Using AR, players must navigate the path while avoiding digital guards' "vision cones." They can "extinguish" digital lanterns by touching physical switches.

​The Reward: If you reach the end undetected, the AR displays a hidden scroll containing a unique QR code for exclusive in-game gear.

​2. Yasuke’s Forge (Haptic Combat Experience)
​A high-energy station focused on the power of the Samurai.

​The Installation: A digital "training yard" with a floor-to-ceiling high-refresh-rate LED screen.

​The Interaction: Visitors pick up a haptic-feedback katana. Using motion-tracking sensors, they must parry and strike incoming projectiles or enemies shown on the screen. The floor vibrates with every heavy strike to simulate the weight of Yasuke’s armor.

​The Reward: A slow-motion "kill cam" video of your best strike, branded with the AC Shadows logo, sent instantly to your phone for social sharing.

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