Client: Jeep | Call of Duty® MW3
Brief: Many people are familiar with the COD game, but many are unaware of the fact that a Call of Duty® MW3 limited edition existed.
Execution: Create an integrated campaign. Online Video, Print , Microsite.
I created a Video combining the visual elements of the vehicle with music that compliments the actual game and thrill one would feel just stepping into this beast.
A two part Print campaign was also created to support the roll of a daily character, or in this case, the average married man with roles and duties that needed to be completed. Some fun was being poked at "Campers" a gamer term in relation to COD.
Art Director: Charles Caldwell
Director of Photography: Charles Caldwell
Cinematographer: Charles Caldwell
Copywriter: Charles Caldwell